OnePlus India has launched a first-of-its-kind campaign called the OnePlus Road Trip, a new initiative launched in Guwahati that aims to provide a unique OnePlus experience to its community across the Northeast region. The journey began today in Vivanta Guwahati, where the company unveiled its first pop-up OnePlus experience outlet, which is set up in a massive 17ft canter truck to showcase a variety of OnePlus products.
The OnePlus Road Trip is intended to provide community members and consumers with a unique opportunity to get hands-on experience with OnePlus’ newly released products, including the OnePlus 10R, OnePlus Nord CE 2 Lite, and Nord Buds.
As part of the initiative, consumers will be able to purchase these products while taking advantage of exciting offers. Furthermore, the company believes that the pop-up experience store will provide an opportunity for Northeast tech enthusiasts to join the coveted OnePlus Red Cable Club and receive exclusive benefits.
The OnePlus Road Trip’s pop-up outlet truck will be stationed at IIT Guwahati on May 12th, City Centre Mall on May 13th, Guwahati College on May 14th, and Royal Global University on May 16th, according to the company’s plan. Aside from these places, the truck will go through many cities and towns in the northeastern states of Assam, Meghalaya, Tripura, and Manipur.
Regarding this initiative, Saurabh Kapoor, Director, Category and Brand Management, OnePlus India, while welcoming the community and audience at the flag-off event, said,
We at OnePlus are excited to unveil the all-new OnePlus Road Trip campaign today. Assam, and Northeast market at large, are a truly special market for us with a growing demand for OnePlus experience and houses a thriving community. We are thrilled to bring the OnePlus experience closer to our consumers’ doorsteps in the region, and provide them with this unique opportunity to gain an intimate experience of our products. We are committed to providing our consumers across India with unparalleled premium user experience. And we look forward to extending the same to our growing community in the Northeast.