Samsung launches AI Ecobubble washing machines in India | What Cel

admin May 10, 2022
Updated 2022/05/10 at 9:52 AM
4 Min Read

Samsung India today announced the launch of its 2022 range of artificial intelligence enabled bi-lingual AI EcoBubble fully automatic front-load washing machines. The new line-up, which consists of 40 models, comes with all the new AI Wash features for an effortless laundry experience and larger capacity models going up to 12 kg.

The company has added some new and intelligent technologies such as AI Wash, Air Wash, and Super Speed Cycle to these new 2022 lineups to enhance consumers’ laundry experience. Further, Samsung has strengthened its existing proprietary solutions, such as EcoBubble and QuickDrive technology, which saves time and energy while providing 45% more fabric care. So in this blog, let’s get to know more about these features, pricing, and availability of the machines. 

New Features of Samsung’s 2022 AI EcoBubble Washing Machines:

AI Wash employs machine learning to optimize water, detergent, and rinse time based on the laundry’s weight and soiling. Air Wash Technology deodorises and sanitises garments without using water, by which the garments will smell like they’ve been dry-cleaned and will be 99.9% bacteria free.

The Super Speed Cycle reduces laundry time drastically by shortening the rinsing time using Speed Spray and accelerating spin speed to quickly spin-dry clothes. The company cites that with this technology, you’ll be able to wash a full load in just 59 minutes. 

AI EcoBubble learns user preferences and suggests the most convenient wash cycle, removing the need to juggle various alternatives. These machines are driven by smart Internet of Things that will allow users to connect to Samsung smart devices such as Galaxy smartphones, Samsung Smart TVs, and Family Hub refrigerators.

The AI controls provide smart solutions like Laundry Recipe, Laundry Planning, HomeCare Wizard, and location-based recommendations to make doing the laundry easier and more effective. The AI Pattern learns and remembers your laundry habits and suggests the most appropriate cycles and helps to fix errors without the need to call the service center or flip through the manual.

All the models announced today can utilise the Samsung SmartThings App, an AI-driven application that provides many user-friendly features like Laundry Planner, Laundry Recipe, and much more.

Pricing and Availability:

The new line-up of washing machines will be available across all retail partners in India, on Samsung’s official online store, Samsung Shops, Amazon & Flipkart from May 10, 2022 from a starting price of INR 41,600.

Launch Offers:
  • Under the ‘The Big Laundry Offer’, from May 10 to June 10, 2022, consumers purchasing Samsung AI EcoBubble washing machines in 7 kg, 8 kg and 9 kg capacity can get up to 25% off. 
  • Consumers will also get an additional cashback of up to 17.5% on 8 kg and 9 kg models and up to 12.5% on 7 kg models.
  • Consumers buying the new washing machine range can also get easy financing options such as no cost EMI and EMIs starting as low as INR 990.

Regarding the announcement, Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India, said:

Consumer convenience is at the core of our innovation strategy and we are committed to providing them with smart home appliances that simplify their lives. Our new AI-enabled bi-lingual washing machine line-up is a breakthrough innovation that leverages the advances in Machine Learning to offer simple, intelligent and personalized laundry solutions to consumers. We are confident that the new range will further enhance consumer lifestyles and will witness strong adoption across the country.

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