Slice, an Indian financial company, has added railroad UPI to its app as it strives to become a one-stop payment app for customers in the world’s second-largest internet market and further joins the UPI race against Google Pay and PhonePe.
Before, only people who used Slice’s credit could enjoy how simple and easy it was to use. By giving UPI services to its 10 million customers on the waiting list, the firm will now be able to give them the same great experience. It will also assist the business to learn about this group of users, so it can give them credit in the upcoming years.
After a successful pilot in 2021, the company is now slowly adding the UPI integration for its current users and the more than 10 million people on its waitlist. As an alternative to using a credit card, Slice’s app enables users to access a wide variety of specials at major stores.
Slice users can now register a UPI account on the app by associating it with their bank accounts, like all other UPI apps. To pay for something, simply type the unique ID andy (&ID) into a search engine, and you’re done.
In November 2021, Slice reached India’s exclusive Unicorn club after earning $220 million in Series-B fundraising. The Slice super card is the leading payment method. With a 40% month-on-month increase and 10 million waitlisted subscribers, the business hopes to make UPI the only payment app millennials and Gen-Z in India demand.
Commenting on the launch, Rajan Bajaj, Founder – CEO, slice said,
At slice, our purpose is to make the world better at using money and time. And slice UPI is built to fulfill this purpose. While building our UPI product, we ensured that we removed all the friction – there is no advertisement, there is no cross-selling, and there are no 100+ CTAs. The question we keep asking ourselves is “how can the user do this in 1 second or even less time?” And we wanted to make this happen, now.
The Payments network in India is very open with interoperability. Due to this, I believe that a product with the best consumer experience will eventually win people’s hearts. The significant growth which we have seen in the last few years on our slice super card proves that we have really struck a chord culturally with our consumers and they would love to use us for all their payment needs.